Kahlain.com Blog

Location Based Influencers

kahlain — Sun, 29 May 2011 11:09:10 +0000

Mediative Conferences on Location Based Marketing

kahlain — Mon, 23 May 2011 18:56:04 +0000

At Mediative.ca, our first quarter was very busy! The most exciting part of my job is still to share our thoughts and learnings with different experts and clients. Here are our 3 last interventions on location based marketing.

1 – Mediative.ca Webinars | Checking Up on Checking In

In this 40-minute webinar, Mediative [...]

Location Based Services Ecosystem | the big picture

kahlain — Sun, 27 Feb 2011 20:07:31 +0000

I have been following the Location based services industry for the last couple of months and something was missing from my different interactions with industry players and analysts is “The big picture”. Every new player wants to be so special and different that they forget the need to be attached to an ecosystem to make [...]

5 Location Based Analytics Tools

kahlain — Sun, 30 Jan 2011 17:08:43 +0000

The Intro

How can we talk about location based marketing and enhance performance without having a strategy and tools to follow performance per location?

Are the actual Google analytics, Omniture, Coremetrics and Unica able to support this new trend?
Today’s answer is NO!

The question became then: Beside the manual [...]

10 Location Based Marketing Infographics

kahlain — Mon, 17 Jan 2011 00:15:49 +0000

Definition According to Wikipedia : “Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to [...]

Location Based Marketing Segmention in Canada

kahlain — Sun, 16 Jan 2011 18:22:33 +0000

The intro: Location Based Marketing is not only about Check-ins

There is a common weakness in the marketing field. Marketers often design their strategy around a new trend or the next big thing. In a more complex digital world, it is now more important than ever to tackle the digital complexity by avoiding a trend [...]

The Most Used Location Based Apps in Canada

kahlain — Tue, 11 Jan 2011 21:08:40 +0000

The Question

I guess it became my writing style to start with a question.

This time everything started with this post : Top 5 Location-Based Services [MASHABLE AWARDS] and my question was: How about Canada? and what is the most used or at least downloaded LBS iphone app?

According to Wikipedia “A [...]

Canadian Startups | Web Reach Transcript

kahlain — Mon, 10 Jan 2011 01:39:36 +0000

The Story I was asking myself: What is the most visited Start-up in Canada? And which one is the most active in the social media sphere? By playing with the data and being curious about the findings, I ended up having a long sheet with 100 Canadian Startups. I wanted to create some insight with [...]

The 4 Elements of Digital Content

kahlain — Mon, 10 Jan 2011 01:23:33 +0000

With today’s agile way to manage Tech projects, it is now more important than ever to better define our projects playground. Being myself a Product Manager, I was asking myself lately: What are the new and old elements that we need to better manage in the content creation process?

Content in this specific [...]

Moja.St a Search Engine Broker

kahlain — Mon, 10 Jan 2011 00:39:24 +0000

In an environment where the web contains billions of pages, where the search engines algorithms are based on PageRank and where one search can provide you with millions of options, it’s definitely difficult to locate the site you are searching for as quick as possible.

Moja.st is a meta-search engine where we present you one [...]