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Currently viewing the category: "Location Based Marketing (LBM & LBS)"
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Location Based Influencers

By kahlain On May 29, 2011 · Leave a Comment · In All, Location Based Marketing (LBM & LBS)
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accroche

Mediative Conferences on Location Based Marketing

By kahlain On May 23, 2011 · 1 Comment · In All, Location Based Marketing (LBM & LBS), My Projects
At Mediative.ca, our first quarter was very busy! The most exciting part of my job is still to share our thoughts and learnings with different experts and clients. Here are our 3 last interventions on location based marketing. 1 – Mediative.ca Webinars | Checking Up on Checking In In this 40-minute webinar, Mediative introduce marketers [...]
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Location Based Services Ecosystem | the big picture

By kahlain On February 27, 2011 · 1 Comment · In All, Infographics, Location Based Marketing (LBM & LBS), Startups
I have been following the Location based services industry for the last couple of months and something was missing from my different interactions with industry players and analysts is “The big picture”. Every new player wants to be so special and different that they forget the need to be attached to an ecosystem to make [...]
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pie-chart-3d

5 Location Based Analytics Tools

By kahlain On January 30, 2011 · 3 Comments · In All, Location Based Marketing (LBM & LBS)
The Intro How can we talk about location based marketing and enhance performance without having a strategy and tools to follow performance per location? Are the actual Google analytics, Omniture, Coremetrics and Unica able to support this new trend? Today’s answer is NO! The question became then: Beside the manual analysis, what are the alternatives? [...]
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top10

10 Location Based Marketing Infographics

By kahlain On January 16, 2011 · Leave a Comment · In All, Infographics, Location Based Marketing (LBM & LBS)
Definition According to Wikipedia : “Information graphics or infographics are graphic visual representations of information, data or knowledge. These graphics present complex information quickly and clearly, such as in signs, maps, journalism, technical writing, and education. With an information graphic, computer scientists, mathematicians, and statisticians develop and communicate concepts using a single symbol to process [...]
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hookLBM

Location Based Marketing Segmention in Canada

By kahlain On January 16, 2011 · Leave a Comment · In All, Location Based Marketing (LBM & LBS)
The intro: Location Based Marketing is not only about Check-ins There is a common weakness in the marketing field. Marketers often design their strategy around a new trend or the next big thing. In a more complex digital world, it is now more important than ever to tackle the digital complexity by avoiding a trend [...]
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lbshook

The Most Used Location Based Apps in Canada

By kahlain On January 11, 2011 · 9 Comments · In All, Location Based Marketing (LBM & LBS)
The Question I guess it became my writing style to start with a question. This time everything started with this post : Top 5 Location-Based Services [MASHABLE AWARDS] and my question was: How about Canada? and what is the most used or at least downloaded LBS iphone app? According to Wikipedia “A location-based service (LBS) [...]
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illustration

The 4 Elements of Digital Content

By kahlain On January 9, 2011 · 4 Comments · In All, Location Based Marketing (LBM & LBS)
With today’s agile way to manage Tech projects, it is now more important than ever to better define our projects playground. Being myself a Product Manager, I was asking myself lately: What are the new and old elements that we need to better manage in the content creation process? Content in this specific context is [...]
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The location-based-marketing Daily is out! http://t.co/mvkFaoUr ▸ Top stories today via @brady @geoparadigm @isciences @muratny  — mkahlain

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